OpenAI made its first-ever Super Bowl appearance with a 60-second ad that compares AI to some of humanity’s biggest achievements. The commercial uses a unique animation style inspired by pointillism, where tiny dots come together to show key moments in human progress. It starts with early inventions like fire and the wheel, then moves to modern advancements like DNA research and space exploration. Finally, it highlights how AI, like ChatGPT, helps with everyday tasks such as writing business plans or teaching languages. The ad, which aired during the first half of the Super Bowl, cost around $14 million.
The ad was created under OpenAI’s new Chief Marketing Officer, Kate Rouch. It doesn’t mention advanced ideas like artificial general intelligence (AGI) or superintelligence, even though these are central to OpenAI’s goals. Instead, the focus is on how AI can be useful in real life. Rouch explained to *The Verge* that the goal was to make the ad relatable to the Super Bowl’s massive audience, which includes millions of people who may not know much about AI. Around 130 million people were expected to watch the game.
While OpenAI used its own text-to-video AI tool, Sora, to quickly test ideas and explore different visuals during the planning phase, the final animation was made entirely by human artists. Rouch emphasized that the ad is meant to celebrate human creativity, not replace it. “This is a celebration of human creativity and an extension of human creativity,” she said.
The campaign comes at what OpenAI believes is a crucial time. Rouch described it as the start of the “intelligence age,” where everyone can take part in this new era of technology. She referenced a recent blog post by OpenAI CEO Sam Altman, saying, “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.” The ad aims to show how AI is already part of our lives and can help us in meaningful ways.
.webp)
0 Comments